Hotline: 1800 102 2007
Hotline: 1800 102 2007
Dec, 28 2018

VisitBritain to introduce mono itineraries beyond London for Indian market

This launch is part of the company's strategy to divert visitor traffic from India beyond London.

VisitBritain to introduce mono itineraries beyond London for Indian market

VisitBritain will be launching mono itineraries to regional gateways and the English countryside for the Indian market in 2019. This launch is part of the company's strategy to divert visitor traffic from India beyond London. Presently, India is its number 2 value market, globally. 

Tricia Warwick, Director, Asia Pacific, Middle East & Africa, Visit Britain, said, "We have repeat visitors from India experiencing the tried and tested itineraries in London, since 68% of them undertake dedicated city tours. Our strategy in India for 2019 is to launch mono itineraries to divert traffic to the English countryside. The direct flights into the regional gateways of Edinburgh, Newcastle, Glasgow, Manchester and Birmingham will help fuel growth beyond London through open jaw itineraries. Visitors may fly to one of these destinations and depart from London."

"VisitBritain will undertake co-operative marketing activities with tour operators like Thomas Cook and Cox & Kings, online travel agent Wego and telecom service provider, Jio in the Indian market. “Our focus through these joint marketing strategies would be to spread the word about unexplored regions in Britain and amply visitor traffic beyond London. Their brochures will play a crucial role in this regard since 40% business from India to VisitBritain is through GIT itineraries that are still London-centric," she further stated.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Kids Entertainment Zones
    I Dig History is the first of it’s kind Children’s..
    Locations looking for expansion Haryana
    Establishment year 2016
    Franchising Launch Date 2020
    Investment size Rs. 20lac - 30lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Beauty Salons
    Launched in 2012, The Glam Factory Salon & Academy is..
    Locations looking for expansion Gujarat
    Establishment year 2017
    Franchising Launch Date 2021
    Investment size Rs. 20lac - 30lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Vadodara Gujarat
  • Clinics & Nursing Homes
    ·         ServElder has wide experience in providin..
    Locations looking for expansion Haryana
    Establishment year 2019
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • After School Activities
    I-Max Academy has been established in April 2010. In short..
    Locations looking for expansion Delhi
    Establishment year 2010
    Franchising Launch Date 2011
    Investment size Rs. 50000 - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Delhi Delhi
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities