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Jan, 03 2019

Vikram Malhotra-led Abundantia Entertainment launches two new verticals

The launch is part of the company's strategy to focus on genre and audience-segmented content.

Vikram Malhotra's Abundantia Entertainment has launched two new verticals, 'Psych' and 'Filters'. The launch is part of the company's strategy to focus on genre and audience-segmented content. 

'Psych' will be developing and producing content that is focused on horror and paranormal, a genre that is home to some of the fastest-growing audience franchises in the world. While 'Filters' will concentrate on the booming global young-adult audience segment. 

Vikram Malhotra, CEO, Abundantia Entertainment, said, "With the emergence of personalised content consumption, the era of one-size-fits-all movies and TV is a thing of the past for the world’s young audience. Abundantia has always been at the forefront of reading consumer insights and supporting progressive and non-conventional story-telling. We are now excited to take the next step in our young journey by launching 'Psych' and 'Filters' - two story-telling verticals that are built around their audience." 

"We hope to create innovative and engaging platform-agnostic content in these verticals that will connect with audiences worldwide. At the same time, our team is hard at work to continue telling compelling stories to the mainstream audience through a strong slate of feature films and shows," he further stated.

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