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Jul, 27 2015

utime Fitness Studios to foray in Indian market

Hong Kong-based franchise fitness chain utime Fitness Studios is all set to make its entry in Indian market via Master Franchise route.

Hong Kong-based franchise fitness chain utime Fitness Studios is all set to make its entry in Indian market via Master Franchise route. The brand is on the lookout for around 9 to 10 regional Master Franchisees in India, each with their own exclusive territories. Presently, utime has plans to start with the three pilot cities including Delhi, Mumbai and Bangalore where each city would have its own regional Master Franchisee operator. Each operator would be setting up about 15 centres for utime Fitness over the first five years.

Cathal Kiely, CEO, utime Fitness Studios said, “Sales or customer acquisition would be a responsibility that would be handled by the respective Master Franchisees for their own exclusive territories. utime Fitness would be making their India franchise program a part of all their global marketing campaigns and would also be sharing with the India Master Franchisees the strategies that they have traditionally adopted in Hong Kong to boost sales. Design and implementation of these strategies would be the responsibility of the Indian Master Franchises.”

On franchisee requirement, Kiely further added, “Investment required to set up a franchise outlet is between $300 and $500k USD (based on HK market). Area required is 300 - 500 sq. mts., while RoI will be around 75%. We are excited to have partnered with Franchise India in our effort to bring utime Fitness to India. With their breadth of expertise and sound knowledge of the local market, we are confident in making utime a recognised brand within India’s fitness industry and a household name to the country’s residents.”

utime Fitness Studios is a franchise business that focuses on the customer first, providing members with the best equipment, guidance and value-added services to help them achieve results. Its studios remain open 24/7 with entry via personalised access fobs and they offer month-to-month membership with no contract.

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