Hotline: 1800 102 2007
Hotline: 1800 102 2007
Oct, 20 2020

upGrad & BookMyShow partner to build a cohesive LifeLong Learning ecosystem for India’s workforce

The exclusive strategic partnership will enable the large universe of BookMyShow users to access upGrad’s best-in-class upskilling and career advancement online programs.

By Features Writer
upGrad & BookMyShow partner to build a cohesive LifeLong Learning ecosystem for India’s workforce

After catering to the educational and entertainment needs of millions of Indians over the years, upGrad, India's largest online higher education company, and BookMyShow, the leading entertainment platform in the country, announced a strategic partnership, enabling users to opt for their preferred upskilling, career advancement courses and choice of entertainment, all at a single destination.

Bringing two of the fastest-growing sectors of entertainment and education together, this unique collaboration aims to build and offer quality education, career-oriented and upskilling formats to millennials and young working professionals across metros along with tier 2 cities and beyond, where BookMyShow has a strong consumer connect across its plethora of entertainment offerings. Online programs offered by the edtech major will now be available on the BookMyShow platform.

Talking about the partnership, Arjun Mohan, CEO (India), upGrad, said, “With this one-of-a-kind arrangement with BookMyShow, we will now be enabling millions of interested individuals with quality higher education options at the ease of their fingertips. We operate in times when optimism for online education is growing at a rapid speed, and such an alliance will only accelerate it further.” 

Highlighting the importance of the category and its uptake, Albert Almeida, COO (Live Entertainment), BookMyShow, added, “With millions locked indoors through this pandemic, adoption of virtual upskilling workshops and masterclasses have seen a huge surge on BookMyShow. This specific category that enables individuals to hone their professional skills and helps them with career advancement has risen to become one of the top 3 paid categories on the platform. With geographical constraints and physical learning making way for virtual education, our partnership with upGrad will enable millions of BookMyShow users to get access to quality learning and skilling.”

upGrad is the higher edtech leader with a plethora of online programs in partnership with top-notch national and international universities across Management, Data, Tech, and Law. The programs are well structured suiting the industry requirements and demands and is available for professional with a brief to extensive work experience and to the first-time job seekers. With a world-class learning platform available at their disposal, learners can easily shortlist programs based on their competencies and career prospects that shall help them achieve meaningful career outcomes.

Over the last 5 months, virtual workshops and masterclasses on educative, upskilling content have been hugely successful on BookMyShow with the formats gaining ground to become among the top 3 paid categories on the platform. This has enabled a large adoption of upskilling and educative workshops across a wide audience demographic of millions of users on BookMyShow.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Robotics & Technical Training
    About Us: We make young engineers through edutainment. Junior Engineers is..
    Locations looking for expansion Delhi
    Establishment year 2010
    Franchising Launch Date 2011
    Investment size Rs. 2lac - 5lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Delhi Delhi
  • About Us: At DogSpa we love to spoil, treat and pamper..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Paints & Allied Products
    About: Apollo Paints, ISO 9001:2017& ISO 14001:2015 certified, is a three-decade-old..
    Locations looking for expansion Karnataka
    Establishment year 1994
    Franchising Launch Date 2020
    Investment size
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Bangalore Karnataka
  • Beauty Salons
    About Us: Multi-award winning hairdressing brand with more than 50 years..
    Locations looking for expansion Haryana
    Establishment year 2012
    Franchising Launch Date 2012
    Investment size Rs. 50lac - 1 Cr.
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities