The exclusive strategic partnership will enable the large universe of BookMyShow users to access upGrad’s best-in-class upskilling and career advancement online programs.
After catering to the educational and entertainment needs of millions of Indians over the years, upGrad, India's largest online higher education company, and BookMyShow, the leading entertainment platform in the country, announced a strategic partnership, enabling users to opt for their preferred upskilling, career advancement courses and choice of entertainment, all at a single destination.
Bringing two of the fastest-growing sectors of entertainment and education together, this unique collaboration aims to build and offer quality education, career-oriented and upskilling formats to millennials and young working professionals across metros along with tier 2 cities and beyond, where BookMyShow has a strong consumer connect across its plethora of entertainment offerings. Online programs offered by the edtech major will now be available on the BookMyShow platform.
Talking about the partnership, Arjun Mohan, CEO (India), upGrad, said, “With this one-of-a-kind arrangement with BookMyShow, we will now be enabling millions of interested individuals with quality higher education options at the ease of their fingertips. We operate in times when optimism for online education is growing at a rapid speed, and such an alliance will only accelerate it further.”
Highlighting the importance of the category and its uptake, Albert Almeida, COO (Live Entertainment), BookMyShow, added, “With millions locked indoors through this pandemic, adoption of virtual upskilling workshops and masterclasses have seen a huge surge on BookMyShow. This specific category that enables individuals to hone their professional skills and helps them with career advancement has risen to become one of the top 3 paid categories on the platform. With geographical constraints and physical learning making way for virtual education, our partnership with upGrad will enable millions of BookMyShow users to get access to quality learning and skilling.”
upGrad is the higher edtech leader with a plethora of online programs in partnership with top-notch national and international universities across Management, Data, Tech, and Law. The programs are well structured suiting the industry requirements and demands and is available for professional with a brief to extensive work experience and to the first-time job seekers. With a world-class learning platform available at their disposal, learners can easily shortlist programs based on their competencies and career prospects that shall help them achieve meaningful career outcomes.
Over the last 5 months, virtual workshops and masterclasses on educative, upskilling content have been hugely successful on BookMyShow with the formats gaining ground to become among the top 3 paid categories on the platform. This has enabled a large adoption of upskilling and educative workshops across a wide audience demographic of millions of users on BookMyShow.