Hotline: 1800 102 2007
Hotline: 1800 102 2007
Apr, 28 2010

Ty forays into India

Ty Inc, a US-based toy manufacturer has entered India through its licensee partner Ty India Pvt. Ltd.

Ty forays into India

Ty Inc, a US-based toy manufacturer has entered India through its licensee partner Ty India Pvt. Ltd. The company aims to cash in on the increasing expenditure on toys and has plans to expand the brand presence in India through franchising, confirmed Ramchandram Dhannaram, Publicist, Ty India Pvt. Ltd.

The American toy company has entered India by launching its products in Hyderabad. The Ty Toys will be available only in specialty retail locations, hypermarkets, and departmental stores through franchising. It is all set to compete with prominent international brands such as Disney, Barbie, Funskool, and Wild Republic. The company is known for its popular brands such as Beanie Babies, Punkies, and Ty Girlz. In India the choice in the soft toys category is limited to teddy bears, whereas Ty will offer over 250 designs of animals. The company intends to fill the gap in the soft toys segment.

The company will expand its presence to southern states and selected towns in India such as Mumbai, Delhi, Kolkata, Pune and so on. The Ty Toys price range is affordable to Indian consumers and starts from Rs 189 to Rs 1200. Founded in 1986 by Ty Warner and creator of the widely popular Beanie Babies, all the product line of Ty Toys are the most sought after in India.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Facility Management
    About:     TalbotFORCE aims to redefine the facilities management and hygiene sector..
    Locations looking for expansion Haryana
    Establishment year 2019
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Online Food Ordering Services
    About Us: Smart Chef LLP consists of 3 brands - Dosama,..
    Locations looking for expansion Delhi NCR
    Establishment year 2000
    Franchising Launch Date 2020
    Investment size Rs. 20lac - 30lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi NCR
  • Cosmetics & Beauty Product Stores
    About Us: Started in 2004, Everyday Herbal Beauty Care, promoted &..
    Locations looking for expansion Gujarat
    Establishment year 2004
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Panorama Computronics Private Limited from 1987 appeared with a sole..
    Locations looking for expansion Maharashtra
    Establishment year 1987
    Franchising Launch Date 1987
    Investment size
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Mumbai Maharashtra
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities