Located at Spice Mall Noida, the flagship property is spread over 3000 sq ft area and consists of six thrilling missions.
The Hidden Hour, a real-life escape game, has launched its biggest gaming arena in India with six engaging games in one outlet at Noida. Located at Spice Mall Noida, the flagship property is spread over 3000 sq ft area.
Ankit Agrawal, Co-Founder of The Hidden Hour, said, “After receiving a tremendous response from our previous centers, we are delighted to launch yet another property in Delhi NCR. Our Noida center will have six exciting games for our discerning patrons focusing on logical thinking and collaborative working.”
“The response in the last three years has been overwhelming and we are driven to expand exponentially; we are planning to open 25-30 new centres in the next 5 years, targeting all the key metro cities like Mumbai, Bangalore, Chennai, Kolkata, Ahmedabad and also our focus would be to cover major Tier I cities like Lucknow, Jaipur, Indore, Visakhapatnam, Bhopal to name a few,” he added.
The new property consists of six thrilling missions namely, The Last Halloween – Spookiest Night of the Year, Kala Pani – India’s Deadliest Prison, Hijacked Metro – Bomb Diffusal, Magic Show – A treasure hunt, Wonderland and Prison Raid – Rescue the inmates.
Aman Goel, Co-Founder, The Hidden Hour, added, “We are excited to launch our flagship property in Noida. The gaming arena also consists of a dedicated area for corporate and birthday parties and has a café serving scrumptious food and soft drinks as well. With the launch of this property, our objective is to attract the audience towards real-life gaming and take a break from the world of gadgets.”
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Escape rooms: An emerging concept for investment
Escape rooms are a new concept that was launched in India a few years ago. These games entice the players in various ways like enhancing communication skills, sharpening of thoughts, time-management, increasing interaction between the team, and taking instant decisions. This game can be played across age groups starting as young as 7 years and going up to 70 years. It is an extremely entertaining exercise with colleagues, friends, and family.
The real-life entertainment segment might be a new area for business investment for modern India, but it’s not an alien concept at a global level. Entertainment is that form of activity that holds the attention and interests of people, especially the new-age generation.
Despite being a niche segment, the concept of an escape room as a business investment is now taking off in style in modern India. Entrepreneurs are now keen on doing investments in this area, which is expected to boom rapidly in the coming times. While the millennial is transforming the existence and sustaining scenario of several businesses in India, it might be the right time to come up with such a business where entertainment can serve as your brand’s primary USP.