Hotline: 1800 102 2007
Hotline: 1800 102 2007
Jan, 24 2020

The Entertainer inks master franchise deal with Reliance Brands to enter the Indian market

With this agreement, RBL will be opening The Entertainer stores in Mumbai in the first half of 2020 followed up by an aggressive store roll-out plan. 

By Features Writer
The Entertainer inks master franchise deal with Reliance Brands to enter the Indian market

UK-based toy retailer The Entertainer has signed a master franchise agreement with Reliance Brands Limited to foray into the Indian market.

With this agreement, RBL will be opening The Entertainer stores in Mumbai in the first half of 2020 followed up by an aggressive store roll-out plan. 

Gary Grant, Co-Founder of The Entertainer, said, “We’re delighted to announce our partnership with Reliance Brands Limited, bringing The Entertainer to India. We believe that our community-based stores, offering the very best brands and licenses at fantastic value price points, are a great fit for the market.”

“India is a key priority as we continue our international expansion and Reliance Brands are a highly professional and dedicated team with extensive retail knowledge and experience.  We’re looking forward to working with them and to bringing all the fun of The Entertainer to India,” Grant added.

Tapping the toy market in India

The partnership with Reliance Brands is part of the brand’s strategy to tap into the booming Indian market. The Entertainer will bring to the country a selection of action toys & figures, soft toys, art & craft sets, games & jigsaws, outdoor toys, collectible toy items and more, including their private label brand Addo.

Started in 1981, The Entertainer is currently the largest family-owned chain of toy shops in the UK, with a total of 172 stores.

Kinjal Shah, Group Vice President, Reliance Brands, stated, “We are thrilled to be introducing The Entertainer to India. The Indian toy industry is growing at a healthy pace and is currently missing a retailer with a next door ‘community-led’ shopping experience, a gap that The Entertainer can fill effortlessly along with their exceptional in-store experience and strong Omnichannel strategy.”

“Additionally, the unique proposition of The Entertainer will be their value price points across diverse multi-brand assortment, with a very strong private brand play,” Shah further stated.

Growing toy segment

In India, toy trends are influenced by the growing level of education. Nowadays, more and more parents are starting to give preference to educational toys in a bid to promote learning by playing for their children.

There is also an increasing demand for toys like action figures, plush toys, puzzles, sports equipment and pre-school products due to a rise in consumer spending. Another factor that is prompting the growth in the market includes the increasing sales of toys and games based on cartoon characters, TV shows, and movies.

Over the past few years, intensive advertising for the launch of new products has led to greater brand awareness. In line with this, the demand for branded toys amongst Indians has been growing, especially global brands. Next to international brands, franchise stores are an important factor in the Indian toy sector.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Juices / Smoothies / Dairy Parlors
    About Us: Rasna – Mocktail Bar is a revolutionary venue that’s..
    Locations looking for expansion Delhi
    Establishment year 1976
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New Delhi Delhi
  • Quick Service Restaurants
    About Us: Health bowl was founded by Mr. Vibhor Gupta in..
    Locations looking for expansion Haryana
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Bike Maintanance & Repair Services
    About Us: Speedforce under the banner of Multi Brand 2 Wheeler..
    Locations looking for expansion Gujarat
    Establishment year 2013
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Vadodara Gujarat
  • Car Maintanance & Repair Services
    About Us: Mahindra First Choice Services (MFCS) is a..
    Locations looking for expansion Maharashtra
    Establishment year 2007
    Franchising Launch Date 2014
    Investment size Rs. 50lac - 1 Cr.
    Space required 5000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities