Swiss Military, a premium lifestyle accessories brand, is planning to open 150 franchise outlets pan-India by this financial year end.
Swiss Military, a premium lifestyle accessories brand, is planning to open 150 franchise outlets pan-India by this financial year end.Speaking about the same, Anuj Sawhney, Managing Director, Swiss Military Worldwide, confirmed: “The retail launch plan will follow the global company mandate of first entering the test phase into a new format before taking the plunge with the franchise model route due later this year. It is for this reason that the retail launch has been broken down phase-wise. In the phase one, we would be launching Multi-Brand Outlets (MBOs) in North India alone. On successful implementation, we would expand the MBO presence on a pan-India basis. Once the MBO’s are firmly planted pan-India in key retail outlets including mass retail and large format stores, we would be entering the franchise model for the brand.” He also added: “We would ideally be looking at around 150 franchise outlets in strategic cities pan-India by this year -end itself. Plans are being drawn to have an 80:20 ratio for franchise-owned and company-owned stores in the market.”
Swiss military is one-stop shop for consumers looking for affordable options for world-class products. A global brand with worldwide operations spanning 26 countries, the brand offers over 700 SKU’s across 12 product categories in its global portfolio covering Travel Gear, Writing Instruments, Leather goods, Garments, Cosmetics, Batteries, Outdoor equipment, Kitchenware, Sunglasses, Footwear, Electronics and Lifestyle Accessories encompassing Multi-purpose Tools, Travel Mugs, Keychains, Alarm Clocks,Torches etc.
All the products can be purchased online from the company’s website and from all leading e-commerce portals.