Hotline: 1800 102 2007
Search Business Opportunities
Jun, 22 2018

Sri Sri Tatva Launches In-house Apparel Brand- BYOGI

Sri Sri's BYOGI Overtakes Patanjali And Forays Into The Apparel Industry.

Spiritual guru Sri Sri Ravishankar’s consumer goods venture Sri Sri Tattva has launched an in-house apparel brand – BYOGI.

While Baba Ramdev had declared its entry into the garments space in 2015, the initiative is yet to be materialized. Recently, the yoga guru said that Patanjali’s entry could well be in 2019.

Banking on the hype related to yoga, BYOGI will have ranges of ethnic wears, yoga wears and yoga accessories like mats. To begin with, Sri Sri Tattva has opened a company-owned branded in Bangaluru.

It aims to open some 80 stores by end of March 2019 across metros and tier-I cities to market it’s the products, said Tej Katpitia, chief executive officer of Sri Sri Tattva.

Katpitia also said, “The first 25 stores could be company-owned, for the rest we have to look beyond. We are also in talks with large format retail chains”.

Apart from BYOGI apparels the stores will also market complimentary personal care products from Sri Sri Tattva’s portfolio.

He added, “Also, a pilot project is underway in Karnataka, where we have roped in rural women, who make machine-made garments and sell them to us."

Currently, the group sells a small range of apparels under the Sri Sri brand.

However, while Patanjali aims to market its apparels in line with ‘swadeshi’ (indigenous) mantra, Sri Sri Tattva is betting on widening popularity of yoga, for now.


Related opportunities
  • Courier & Delivery
    About Us: Arogya Herbs was established in 2013 with a thought..
    Locations looking for expansion Madhya Pradesh
    Establishment year 2013
    Franchising Launch Date 2013
    Investment size Rs. 2lac - 5lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya Pradesh
  • Quick Service Restaurants
    THE BURGERS NATION – brings the golden opportunity to start..
    Locations looking for expansion Haryana
    Establishment year 2015
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Electric Vehicles (E-Vehicles)
    About Us: Chairman of our Group, Mr. JR Gupta founded ACT..
    Locations looking for expansion Punjab
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ludhiana Punjab
  • Imitation/Art/Junk Jewellery
    About Us Brand Tistabene is owned by the leading lifestyle retail..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities