Smoothie Factory, a US-based smoothie brand has entered into a master franchise agreement in India.
Smoothie Factory, a US-based smoothie brand has entered into a master franchise agreement in India. The brand has announced that it has signed a master franchise deal with Anil Khera, an Indian businessman, to grow the brand across the country. By the terms of the franchise deal, the brand’s first two outlets are expected to open in Delhi, during the last quarter of 2012. The new stores will be decorated with bright colors, rich textures, and a modern design. The customers will be able to watch as all of brand’s innovative smoothies and fresh squeezed juices are prepared. The menu features a wide variety of smoothie including everything from the signature Strawberry Patch and Tropical Squeeze to Power Shots and Meal Replacement Smoothies. Moreover, a full frozen yogurt bar will offer an assortment of flavours to choose from, along with healthy alternatives to traditional fast food. The stores will also offer specialty hot beverages. The signing of the Indian agreement is a part of the Smoothie Factory’s ongoing expansion across the globe, including the Middle East. With the store launches in Delhi, American brand will have presence in five countries.