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Feb, 13 2019

ShopX "Retail Operating System" to power Omnichannel Mobile Stores

With the acquisition of GabbarDeals, ShopX launches its organised retail platform in mobiles and electronics.

ShopX has announced the launch of ShopX Edge, its chain of technology-powered mobile and electronic stores across the country. With the launch of this programme, commencing from Maharashtra, ShopX aims to establish a new class of omnichannel retailers powered by its digital retail platform, across tier-1, tier-2 and tier-3 India.

The acquisition of GabbarDeals, one of India’s most loved and trusted online & distribution house, has enabled ShopX to move a step further towards taking organized retail beyond tier one India. ShopX is currently talking to selected mobile retailers across the country who wants to modernise and digitise their businesses using the ShopX Edge platform.

Bangalore-based ShopX, founded by Amit Sharma and Apoorva Jois in 2015, aims to build a highly scalable “Operating System” for retail, aiming to power millions of small merchants and consumers across India and beyond. ShopX’s technology platform is designed to empower the entire retail ecosystem. It works with leading brands across the FMCG, Electronics and Lifestyle categories.

Niraj Raka, Co-Founder of GabbarDeals, will be joining the ShopX team as Senior Vice President and Head of Organised Retail.

Niraj said, "The growing number of online shoppers in cities beyond tier one makes it crucial for all retailers to expand and reach the next set of shoppers. GabbarDeals envisioned making e-commerce easier for shoppers in tier two and three cities and, by ShopX acquiring us, we are moving a step closer to our vision. A company like ShopX provides the right technology platform and scale to take the e-Commerce industry forward."

Amit Sharma, CEO and Co-Founder, ShopX, stated, "While the retail sector is growing significantly and moving online, it is also important to bridge the gap between the online and offline retail sectors. The launch of ShopX Edge signifies the brand’s foray in organised, omnichannel retail. We are working towards democratizing e-Commerce and creating a retail model for emerging economies which benefits retailers, brands, and consumers."

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