Hotline: 1800 102 2007
Hotline: 1800 102 2007
May, 06 2019

Shopclues plans to launch 100 franchisee stores

The e-commerce platform targets to garner around 12-15% of its total orders from the offline channel in the ongoing fiscal.

Shopclues plans to launch 100 franchisee stores

E-commerce platform Shopclues is looking to ramp up its offline presence by unveiling 100 franchisee stores in 2019-20. The company had opened its first store in Lucknow in November last year.

Shopclues has set its sight on expanding in the east and Northeast, beginning with Bengal. After Bengal, the Gurgaon-based company will be expanding in Odisha, UP, Bihar, Assam, Meghalaya and Sikkim.

The e-commerce platform targets to garner around 12-15% of its total orders from the offline channel in the ongoing fiscal. In the current year, it is planning to book 4 million orders through the offline stores

Rikita Taneja, Director and Business Head (fashion), Shopclues, said, “The idea is to have an omnichannel presence, especially in tier-II and tier-III locations where buyers still have a preference for brick and mortar stores. We plan to open 100 stores this fiscal and these will be franchisee-owned and franchisee-operated.”

“We tested with a store in UP last year and the experience has been great. We have also opened three stores in Bengal and plan to open nine more in the state by this month,” she added.

Many of the Shopclues’ new stores will be in key locations in the city including Shyambazar, Lake Town, Rajarhat, Joka or farther off like Paharpur, Konnagar, Kalyani and Kakdeep.

Taneja further stated, “The strategy behind opening offline stores is to address the local needs with local products and in the local language. Depending on the size of the stores, there could be about 1,000 to 1,500 top-selling SKUs (stock keeping units).”

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • The Pharma World (Microsidd India was founded in 2000 and has spent..
    Locations looking for expansion Haryana
    Establishment year 2000
    Franchising Launch Date 2021
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • About Us: Max Lab, your partner in prosperity! We aim at achieving..
    Locations looking for expansion Haryana
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 50000 - 2lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Courier & Delivery
    sKart Global Express Pvt Ltd is a technology driven company..
    Locations looking for expansion Haryana
    Establishment year 1983
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Real Estate Sub
    We have a 30-year track record of delivering the best..
    Locations looking for expansion Maharashtra
    Establishment year 1989
    Franchising Launch Date 2019
    Investment size Rs. 5 Cr. above
    Space required 8000
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater Malad east Maharashtra
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities