Hotline: 1800 102 2007
Hotline: 1800 102 2007
Jan, 27 2021

Seniority Introduces a Digital Engagement App for Senior Citizens

The Evergreen Club is a web and app-based platform where people above the age of 55 years can ‘e-meet’ like-minded people and socialize with them over similar interests.

By Features Writer
Seniority Introduces a Digital Engagement App for Senior Citizens

Nearly 57 million people in India are victims of depression and another 38 million suffer from anxiety disorders, as per a report by the WHO. This number has increased manifold due to the unprecedented pandemic, affecting people of all age groups, especially senior citizens, whose mental health took a drastic hit in the last few months.

Keeping the emotional well-being of the elderly in mind, Seniority, India’s largest shopping destination for the elderly, has launched Evergreen Club, a digital platform exclusively for the senior citizens of the country. The one-of-its-kind offering has been created to help seniors find a renewed sense of belonging by attending a host of exciting events and forming new meaningful connections.

The Evergreen Club is a web and app-based platform where people above the age of 55 years can ‘e-meet’ like-minded people and socialize with them over similar interests. They can also participate in interactive sessions like Antakshari, Tambola, Open Mic, Karaoke, etc. as well as learning-based expert sessions like Gardening, Yoga, Dance Therapy, Crafts, and so on.

Besides indulging in fun recreational activities, they can develop creative hobbies and nurture new talents in the comfort of their homes. The platform also allows them to access exclusive content such as blogs and webinars relevant to them.

Tapan Mishra, Founder, Seniority, said, “We are in a situation of the mental pandemic because the coronavirus has affected us all, regardless of geographies and socio-economic backgrounds. Since senior citizens have limited choices to entertain themselves, we wanted to do something to maintain their emotional well-being during such challenging times. Evergreen Club is a unique digital platform through which Seniority has taken the initiative of helping them find a sense of purpose and renewed confidence. Our pilot sessions have received an overwhelming response and we are glad to extend this app to all seniors. We will continue to host exciting events and add relevant content on the app, while also enhancing it with more interesting features in the next few months.”

Seniority Franchise Model

The franchise model, as it typically works, involves the franchisee to invest in setting up the store, stocking products, introducing offers and generating revenues, etc. Seniority, in turn, would lend its marketing expertise, proprietary knowledge, operations processes, and similar support functions to the franchisee to help them scale the business.

Mishra stated, “We have experimented with various retail formats through the 4 experience zones we currently have, and franchise business was the next obvious move for us to explore. We are looking forward to working with entrepreneurs across the country to help strengthen our position in the senior care industry.”

“We are keen to onboard franchisee entrepreneurs who understand the sector we operate in, believe in our company, and are passionate about their business,” he further added.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Online Learning/E-learning
    BRAINYWOOD is India's First Learning Platform Equipped with Brain Science. MOST..
    Locations looking for expansion Rajasthan
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size
    Space required 20
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater Bhilwara Rajasthan
  • Furniture/Home Decor & Furnishing
    Design Walls - One of the upcoming brands in Wallcoverings/..
    Locations looking for expansion Telangana
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 5lac - 10lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Hyderabad Telangana
  • Electric Vehicles (E-Vehicles)
    E-Fill is the start-up which is working for the complete..
    Locations looking for expansion Haryana
    Establishment year 2019
    Franchising Launch Date 2021
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Sonipat Haryana
  • WholesaleBox is a marketplace for wholesale buying and selling across..
    Locations looking for expansion Haryana
    Establishment year 2015
    Franchising Launch Date 2020
    Investment size Rs. 10000 - 50000
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities