The company will use FOFO model for its retail strategy in order to achieve a deeper penetration across different markets.
Rupa & Company Limited, India’s leading knitwear brand, has opened its 5th RUPA COMFORT STORE in India. The new store has been launched in Sikar, Rajasthan.
Designed as ‘Experience Zones’, the Comfort Stores’ objective is to provide consumers a personalised brand experience, and to pass on various benefits of an Exclusive Outlet to the customers.
Rupa & Company is targeting to launch 150 Exclusive Retail Stores over the next 2 years across the top 50 cities in the country. The company will use the FOFO model for its retail strategy in order to achieve deeper penetration across different markets.
B. Agarwal, Managing Director, Rupa & Company Ltd., said, “We from Rupa look forward to welcoming you all and offer our premium products at affordable prices. We aim to support the communities, common populace, while endeavoring to promote the ‘Make In India’ vision.”
The RUPA COMFORT STORE offers a staff-assisted unique shopping experience. Every customer gets assisted by the staff, who analyses their unique requirements, and next recommends the product type and fabric that will suit them.
Dinesh Lodha, CEO, Rupa & Company Ltd., added, “Through Rupa Comfort Stores, we aim at offering the customers a personalized experience. With our wide range of outerwear and innerwear collection, Rupa Comfort Store aims at becoming a complete dressing destination for Men, Women & Kids of every age group. We are confident that the customers will like the experience and get the desired clothing requirements answered.”