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Dec, 11 2018

Royal Enfield to set up its subsidiary in Thailand

At present, the company is shipping its products to more than 51 countries from India.

Royal Enfield to set up its subsidiary in Thailand

As part of its plan to strengthen overseas presence, Bike manufacturer Royal Enfield will soon open its subsidiary in Thailand. It will be setting up a subsidiary to manage operations in Thailand.

At present, the company is shipping its products to more than 51 countries from India.

Shaji Koshy, Head-India Business, Royal Enfield, said, "Currently, in Brazil, we have got a subsidiary. In Thailand, we are just going to open it. We have got our own office in the United Kingdom. The local team in these countries is managing." 

The company's move to set up subsidiaries is targeted at becoming a mid-size player in the 250cc-750cc segment category.

"What we did in India, we know we can replicate that across the world. For India (Interceptor), it will be a premium player. For many European and North America, this is entry level motorcycle. We will look at Latin American countries. You know we already export to 51 countries," Koshy further stated.

Royal Enfield is also planning to set up pre-owned showrooms under the brand Vintage in the country. Seven such showrooms have already been set up across India.

Koshy added, "We are having Vintage stores at seven locations across the country. We have plans to have 10 stores by March 2019."

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