Hotline: 1800 102 2007
X
Search Business Opportunities
Jun, 17 2019

Royal Enfield plans to launch 350 studio outlets in rural market

Royal Enfield has a network of 825 outlets in the country with 42 stores spread across the world.

Royal Enfield is looking to launch 350 studio outlets in rural areas of India. 

The Chennai-based two-wheeler brand registered a 13% decline in its overall sales in the fourth quarter of last year, therefore, it is now aiming the rural market to increase sales. 

Lalit Malik, Chief Financial Officer of Eicher Motors, said, "The new studio outlets, which would be inaugurated in the rural area, would have 225 sq ft of retail space and 275 sq ft of workshop area. The company would add 80 regular-format stores in 2019. Currently, Royal Enfield has 825 stores in India while the global outlet number stands at 42."

"These studio outlets will be one-sixth the size of a typical Royal Enfield showroom in a metro. We don’t expect these small stores to sell more than 12-20 bikes per month. This is our first rural foray in India. Under our big distribution thrust, we aim to touch 1,100 towns via 1,350 stores this year," he added.

Royal Enfield has a network of 825 outlets in the country with 42 stores spread across the world. It is aiming to have 1,350 stores in 1,100 towns this year.

Comment
image
Related opportunities
  • About Us: Desire Beverages, is one of the leading Manufacturer &..
    Locations looking for expansion Maharashtra
    Establishment year 2008
    Franchising Launch Date 2011
    Investment size Rs. 2lac - 5lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Quick Service Restaurants
    About Us: FullFills is a contemporary restaurant brand which serve international..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Building & Construction Material
    About Us: ADDONN, A Smart Car Parking Solution offers a compelling..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Casual dine Restaurants
    About: Gola Sizzlers is a well established authentic chain of restaurants..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities