Hotline: 1800 102 2007
Hotline: 1800 102 2007
Sep, 11 2015

Ritz-Carlton unveils a brand new logo

The Ritz-Carlton Hotel Company, L.L.C. unveiled a newly designed brand logo and brand voice that will be implemented across all guest touch points over the next year.

Ritz-Carlton unveils a brand new logo

The Ritz-Carlton Hotel Company, L.L.C. unveiled a newly designed brand logo and brand voice that will be implemented across all guest touch points over the next year.

The move to clarify, simplify and amplify the luxury brand’s identity comes after a decade of brand evolution and has been created to purposefully maintain the iconic luxury hotel company’s position with a new generation of guests globally. This is the first time in the 32 year history of The Ritz-Carlton that any changes have been made to the revered lion and crown.

“Today we celebrate a defining moment in the legacy of The Ritz-Carlton with an updated brand logo, and a new blue” said Hervé Humler, President and Chief Operating Officer, The Ritz-Carlton Hotel Company, L.L.C. and one of the brand founders.

The Ritz-Carlton assessed the need to evolve and over the last ten years, significant changes made have seen positive corresponding shifts in key brand metrics. Everything from the brand's design strategy, the locations selected to open new hotels, the service style, grooming standards and the removal of the formal dining experience have all been re-designed, re-invented or replaced. There is evidence to suggest that by identifying shifts and leading change, the brand had, and has, the potential to continue to benefit today just like it has in the past. “We believe as an iconic brand that it is our responsibility to provide thought-leadership to drive change in the luxury and hospitality arena,” continued Humler.

At its inception, The Ritz-Carlton was known exclusively as a hotel company. Today, the organisation has developed several very successful brand extensions which include esidences, Destination Clubs, Ritz-Carlton Reserve, a Leadership Centre, Retail, Golf Clubs and a philanthropic foundation, Community Footprints. They are not only the largest provider of luxury spas in the United States, but one of the largest providers of luxury meeting and conference space around the world.
 

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • FooDiiSoFT Franchise - Kanishka Consultancy Product for Food Order Management..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2020
    Investment size
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Mumbai Maharashtra
  • About Us: Mad About Dogs (MAD), an ambitious venture of Mad..
    Locations looking for expansion Delhi
    Establishment year 2006
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Biguine India is a one-stop destination for all your grooming..
    Locations looking for expansion Maharashtra
    Establishment year 2008
    Franchising Launch Date 2020
    Investment size Rs. 50lac - 1 Cr.
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Drinking Water Supply
    About Us: The Procter & Gamble Company (P&G) Manufactures the P&GTM..
    Locations looking for expansion Haryana
    Establishment year 2014
    Franchising Launch Date 2019
    Investment size Rs. 10000 - 50000
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Faridabad Haryana
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities