Hotline: 1800 102 2007
X
Search Business Opportunities
May, 25 2018

RIL ties up with PROLINE to co-brand sports apparels

The umbrella brand 'R|Elan' encompasses a range of new-age fabrics through which RIL aims to cater to all consumers across all apparel segments active wear, sportswear, denim, formal wear and womenswear.

Reliance Industries (RIL) has confirmed to co-brand a range of sports apparel manufactured using its 'R|Elan' fabrics in collaboration with sportswear brand 'PROLINE'

As per the deal, 'R|Elan' co-branded 'PROLINE' products will use RIL's 'R|Elan Kooltex' or 'R|Elan FreeFlow' fabrics to manufacture odour free and quick dry garments with special properties.

"The R|Elan technologies would help consumers have a pleasant and comfortable user experience. RIL's R|Elan Kooltex is a performance fabric, capable of moisture management in apparel. It has found acceptance with the makers of PROLINE,” the company said in a statement.

"The elegant R|Elan PROLINE apparels will provide a unique experience to its customers to beat the tropical Indian climate, as the garments dry quickly thus lowering the body temperature. Whilst another range which would help cut body odour, in the tropical climate of the country,” the statement further added.

According to RIL, 'R|Elan co-branding exercise' will help the brand to consolidate its position in Rs 2,500 crore Indian sports apparel industry.

The Rs 2,500 crore active, sportswear market share amounts to 10-15 per cent of the Rs 250,000 crore Indian apparel industry, compared to its sub-segment ethnic wear and sarees commands a Rs 60,000 crore share.

"We are proud to provide R|Elan technologies to 'PROLINE' so that the Indian sports loving youth are assured of comfortable, durable, quality products. We at Reliance put thrust on developing technologies and products that bring smiles on the face of end customers," Gunjan Sharma, CMO - Polyester Business, RIL was quoted as saying in the statement.

RIL said this partnership will help them establish a strong foothold in the fast-growing sportswear market.

The umbrella brand 'R|Elan' encompasses a range of new-age fabrics through which RIL aims to cater to all consumers across all apparel segments activewear, sportswear, denim, formal wear, and womenswear.

"RIL has partnered with more than 25 textile players that are equipped to produce new-age fabrics using R|Elan technologies," the statement said.

"With increasing consumer demand for specific higher performance apparels, the opportunities for strong polyester adoption is on the rise. RIL is committed to providing one of the best solutions to the apparel manufacturers, keeping in mind the aspirations of end consumers."

Comment
Related opportunities
  • Diamond & Platinum wears
    About Us: Aayra is synonymous to imagination, inspiration and innovation. It..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2019
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Casual dine Restaurants
    About: Mamu’s Infusion is a highly-popular and renowned fine dine restaurant..
    Locations looking for expansion Rajasthan
    Establishment year 1990
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jaipur Rajasthan
  • Professional Education coaching
    Aboout Us: Speciality Certified Medical Assistant a certification body of the..
    Locations looking for expansion Haryana
    Establishment year 2010
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Online learning/E-learning
    About Us: Partnership Opportunity- Franchise partner plays a crucial role in our..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2019
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities