Global hospitality company Carlson Rezidor Hotel Group has announced the launch of its new Radisson Red hotel brand in India.
Global hospitality company Carlson Rezidor Hotel Group has announced the launch of its new Radisson Red hotel brand in India.The launch of this upscale Lifestyle Elect brand is part of Carlson Rezidor’s aggressive expansion plans for India, which are aimed at extending the group’s lead in a country where it currently has 74 hotels in operation and 43 more in the pipeline.
The group feels in India, Radisson Red will be ideal for primary/secondary such as Ahmadabad, Bengaluru, Chennai, the Delhi-NCR, Hyderabad, Kolkata, Pune, Lucknow and Mumbai, as well as leisure and religious destinations such as Goa, Jaipur, Katra, Shirdi, Tirupati.
The company expects to have 60 Radisson Red hotels globally by 2020. The first Radisson Red hotel was signed in October 2014 in China. Radisson Red Shenyang Hunnan, part of a twin hotel development which includes Radisson Blu Shenyang, is scheduled to open in 2016.
Speaking about the business plan for India, Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group, said, “The economic outlook is optimistic and the demand for rooms in India has been growing by double-digit percentages over the past decade and this is expected to continue for the next few years. Domestic travel is growing and international arrivals are on the increase. This is a market that is prime for our Radisson Red brand, which is positioned to address the needs of savvy travellers, while meeting the expectations of bottom line-focused owners. Radisson Red offers a differentiated guest experience, with lower construction and operating costs than traditional upscale hotels due to a multi-functional approach to design and efficient space-planning. Radisson Red also gives owners the flexibility to customize the specifics to cater to the unique demands of each locale.”