Hotline: 1800 102 2007
Hotline: 1800 102 2007
Jul, 04 2018

Qwikcilver has 300 brands on card platform

One reason for the growth, said the Bengaluru-based company’s cofounder Pratap TP, was that the company entered categories that are not immediately associated with gift cards.

Qwikcilver has 300 brands on card platform

Qwikcilver, a software as a service-based gift card company, said that in the past year it had doubled the number of brands it was working within India and abroad to 300.

One reason for the growth, said the Bengaluru-based company’s cofounder Pratap TP, was that the company entered categories that are not immediately associated with gift cards, such as online matrimony services, automotive services, online music and jewellery.

“Going forward, we see growth coming from new segments like jewellery, education, healthcare and charity. The other is an increase in collaboration across brands,” he said.

In the past few months there has been a rise in non-competing brands partnering to cross-sell their offerings through gift cards, such as a travel company offering resort vouchers or a supermarket promoting occasion-based gifting to boost consumer engagement.

“This is a new avatar in the gift card category and we expect this to drive growth going forward. While these instances were sporadic in the past, brands can use the tech platform to monitor and track how gift cards are being used,” said Pratap. The company recorded more than 200 million gift card transactions last year, about 65% of which originated through enterprise partnerships where large banks or consumer goods firms used gift cards as an employee or consumer engagement tool.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Others Entertainment & Leisure
    Entertainment Sportz is a full service event management company covering..
    Locations looking for expansion Haryana
    Establishment year 2010
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Ad Agencies & Collection Centres
    The brand deals with conduction of various events, related to..
    Locations looking for expansion Haryana
    Establishment year 1988
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • VIVO Healthcare is the first education and training company to..
    Locations looking for expansion Haryana
    Establishment year 2009
    Franchising Launch Date 2015
    Investment size Rs. 20lac - 30lac
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Courier & Delivery
    About Us: InXpress has its origins in the world's largest Business..
    Locations looking for expansion Maharashtra
    Establishment year 2011
    Franchising Launch Date 2013
    Investment size Rs. 5lac - 10lac
    Space required 00
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities