Hotline: 1800 102 2007
X
Search Business Opportunities
Dec, 05 2018

PVR eyes entering small towns and cities via sub-brand

This move will help the company to increase contribution from the tier 3 cities.

PVR is looking to foray into small towns and cities through a sub-brand. In this regard, the multiplex major has been experimenting with a low-cost format, 'PVR Talkies', over the past 3 years.

The majority of PVR's revenue comes from tier 1 cities, with tier 2 cities contributing the balance. This move will help the company to increase contribution from the tier 3 cities.

The cost for setting up a Gold class theatre screen is about Rs 5.5 crore while Rs 3 crore for a regular PVR outlet. Compared with this, setting up a screen under PVR Talkies only costs Rs 1.75 crore-Rs 2 crore.

Gautam Dutta, CEO of PVR, said, "We are contemplating the introduction of a sub-brand in tier 2 and 3 markets. Maybe a decision on this could come closer to March this year."

Currently, 10% of the company's top-line comes from premium services such as Gold Class, IMAX, 4DX and PXI. 

PVR is further planning to invest up to Rs 600 crore in the coming two years to add nearly 100 screens in a year. It is also looking to take over single-screens and rebrand them as 'PVR'.

Comment
Related opportunities
  • Mr. Bean's Pizza started its operations in Jaipur in 2013...
    Locations looking for expansion Rajasthan
    Establishment year 2013
    Franchising Launch Date 2013
    Investment size Rs. 10lac - 20lac
    Space required 330
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jaipur Rajasthan
  • Run your own preschool & provide quality education by joining..
    Locations looking for expansion Tamil Nadu
    Establishment year 2000
    Franchising Launch Date 2015
    Investment size Rs. 2lac - 5lac
    Space required 900
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Chennai Tamil Nadu
  • After School Activities
    About Us: Funday is ranked the number 1 sports company for..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Pune Maharashtra
  • Clinics & Nursing Homes
    About Us    LA Styles Pvt. Ltd. is founded upon one core..
    Locations looking for expansion Gujarat
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities