The company ventured into superbikes with international brands such as Ducati, Indian Motorcycles and Triumph.
Big Boy Toyz, a pre-owned luxury car dealer, has added superbikes to its inventory. The company ventured into superbikes with international brands such as Ducati, Indian Motorcycles and Triumph.
Big Boy Toyz has incorporated these bikes in both the product bases, offline as well as online. The company has invested Rs 12 crore to add a total of 80 superbikes in its product portfolio.
With the addition of these premium bikes to its product base, BBT has tapped the massive consumer market for two wheelers.
Jatin Ahuja, Founder of Big Boy Toyz said, “Looking at the ever-expanding consumer base of the two-wheeler market especially with the Gen Z craving for superbikes, we have decided to foray into the segment. We are under discussions with other manufacturers too so would be adding more brands to our inventory shortly.”
The company will be selling these new bikes at around 30% lesser than the market price of the bike.
At present, Big Boy Toyz sells around 400 cars including 300 used and 100 new cars in a year with a turnover of Rs 250 crore in a year.