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May, 07 2019

Polish sportswear brand 4F prepares for Indian entry this June

The brand is on the lookout to associate with some of the prominent sports clubs and athletes in the country.

4F, the polish sportswear brand, is preparing for its maiden foray into India in June this year. The brand is on the lookout to associate with some of the prominent sports clubs and athletes in the country.

The active-wear and lifestyle brand has over 200 retail points and presence in more than 600 multibrand sports shops in 36 countries worldwide. Presently, it is sponsoring eight Olympic committees, including Poland, Serbia, Croatia, Latvia, Greece, Slovakia and others. However, in India, 4F is first aiming national sports clubs and associations for a tie-up before it can approach the Olympic committee.

Igor Klaja, the owner of the 4F brand, said, “For the initial foray, we will first focus on online sales and see how the market responds. First, we need to understand the market and consumer behaviour here. Thereafter, we may opt for a brick-and-mortar model as well.”

The brand has collaborated with Ace Turtle, an omni-channel platform, for its Indian foray. Ace Turtle will be responsible for operations, distribution, marketing and sales of this brand.

At present, Ace Turtle’s solutions are used by brands like Ray-Ban, Puma, Max, Arrow, Flying Machine, Ed Hardy, US Polo, Fossil and others.

“For Asian countries, we always enter a market with a partner. This is the brand’s strategy,” Klaja stated.

He added, “We have already entered eight countries in the recent past including Japan, Taiwan, Thailand and others and plan to foray into another 10, including Russia and UAE this year.”

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