A leading name in IT industry since 1997, Pioneers Office Automation is now seeking franchisees. When Pioneers was born, it was a mere converter of books into CD-ROMs.
A leading name in IT industry since 1997, Pioneers Office Automation is now seeking franchisees. When Pioneers was born, it was a mere converter of books into CD-ROMs. Today it has 20 franchisees under its belt and is aiming for 100 franchise centers by 2015.Jagdeep Narula, Director, Pioneers Office Automation, said: “Franchising was found to be the best option to enhance the brand’s visibility. The Brand aims to market CD-ROMs / books and provide multimedia solutions to customers. It is also striving to fulfill education needs of students. We train franchisees with the multimedia and IT concepts, sales, accounts and administration.”
Knowing the efficacy of CD-ROMs in modern time, a business dealing with converting books into CD-ROMs was initiated. Soon the company launched computer-based tutorials, which helped employees, working in various corporations, to grasp the knowledge of software’s on their own. Latter the company started making CDs to provide knowledge on various subjects to students, from preschool to class X, by incorporating musical rhymes that made learning easy and fun-filled.
The brand has presence in leading retail bookstores, retail chain of stores. Its products can also be found in institutes that use its CDs in their curriculum and library. The company opted for franchising with an aim to impart full knowledge about its concepts to its consumers. Currently, the company has more than 2,000 titles, which include edutainment, games, general and professional skills. Every month it proposes to launch 50 new titles. The company has also stepped into making encyclopedia and animation CDs. To be a Pioneers franchisee, an investment of Rs 10-15 lakh is desired with an area of 150-200 sq ft. The ROI is usually 35 per cent.