Hotline: 1800 102 2007
Hotline: 1800 102 2007
Feb, 25 2019

Piaggio plans to expand its sales network in India

Piaggio will be sticking to its premium lineage even as it seeks to grow its volume in the world's largest two-wheeler market.

Piaggio plans to expand its sales network in India

In order to scale up its business in India, Italian two-wheeler maker Piaggio is planning to expand its sales network in the country to more than 350 dealerships by the end of this year. Presently, the company has around 250 sales outlets.

Piaggio will be sticking to its premium lineage even as it seeks to grow its volume in the world's largest two-wheeler market.

Diego Graffi, Managing Director & Chief Executive Officer, Piaggio Vehicles India, said, "We plan to expand our volumes in both domestic and export markets. Currently, our sales network is very limited (in India) as we are one of the last players to come on board here. Through this expansion of sales network, we plan to expand our presence. We are planning to have 350 active dealerships by the end of this year."

"Wherever we are present all across the world in the two-wheeler space, we do not want to be perceived as a mass segment player. We are not interested in that (mass segment). We are not interested in market share. We are among the top when it comes to brand recall and that is what we are looking at," he added.

The company sells Vespa and Aprilia brands in India. It sold 74,704 units in the country in 2017-18.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Multi Cuisine Restaurant
    About Us: In Hungary, one of the most popular types of..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • About Us: BIBA, a synonym for pretty women in Punjabi, is..
    Locations looking for expansion Haryana
    Establishment year 1988
    Franchising Launch Date 2020
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurugram Haryana
  • Quick Service Restaurants
    Burgerfry is a specialty quick service restaurant from the City..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2019
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Uttar Pardesh
  • Casual Dine Restaurants
    About us: The first Kenny Rogers restaurant was opened in coral..
    Locations looking for expansion New Delhi
    Establishment year 1991
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 10000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities