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Aug, 01 2018

Pernia's Pop-Up Shop joint ventures with Purple Style Labs for Expansion

The fashion retailer will invest the funds on omnichannel sales network for Pernia's Pop-Up Shop and also to expand their homegrown brand.

Leading online fashion retailer Pernia's Pop-Up Shop (PPUS), has launched a wide range of luxury Indian designer brands. The brand has partnered with Purple Style Labs (PSL) for business growth and omni-channel expansion across country.

The joint venture partners are aiming to upscale the Indian Designer Brands both in the domestic and international markets. Through this partnership, PSL aims at building a giant Luxury Fashion House based out of India, in the form of a strong multi-brand retailing platform, with an international focus.

Established in 2012 by Pernia Qureshi, Pernia's Pop-Up Shop has already built a strong foothold globally and is the market leader in selling Indian designer-wear from their website. The joint venture has already expanded into offline stores called 'Pernia's Pop-Up Studio' in Mumbai and Delhi and has plans to start international stores soon. PPUS has also started hosting luxury fashion exhibitions called 'Pernia's Pop-Up Show' with its next edition in Sep 2018 in Mumbai and Delhi.

Purple Style Labs was founded in 2015 by Abhishek Agarwal, to establish the first tech-enabled Luxury Fashion House out of India that incubates young designer brands and provides them with sales, marketing, and technical support. With the technical expertise of PSL's and the fashion industry expertise of Pernia's Pop-Up Shop, this joint venture is a dynamic combination of creativity and analytics.

Purple Style Labs has secured around USD 3 million from ace investors like Binny Bansal (Flipkart Co-founder), Jitendra Gupta (Founder, Citrus Pay and MD, PayU India), Astarc Ventures and along with participation from existing investors of Calcutta Angels, Operator VC and others.

The fashion retailer will invest the funds on omnichannel sales network for Pernia's Pop-Up Shop and also to expand their homegrown brand.

On this occasion, Ms. Pernia Qureshi commented, "Pernia's Pop-Up Shop has been a labour of love where we celebrate Indian design. We have always prided ourselves in not only selling the best names in the industry but also nurturing and discovering new talent. I am so pleased to be reaching out to an even larger audience and spreading our love for Indian fashion far and wide, in both domestic and international markets. We are excited to finally begin our journey towards accelerated growth and expansion with PSL."

"Pernia's Pop-Up Shop shall act as an important catalyst in our journey of building a globally renowned fashion house out of India. We believe that in years to come, premium fashion will be one of the highest growth sectors and PSL shall be the forerunner in India's fashion story," added Mr. Abhishek Agarwal, Founder, and Purple Style Labs.

PSL and PPUS has also planned to organize 10 editions of Pernia's Pop-Up Show in the next season including 6 international events, starting July 2018. In addition to these, the companies have planned 10 multi-designer stores in major cities this year including Mumbai, Delhi, and 3 international locations. The joint venture aims to become the largest Indian multi-brand retailer in the Luxury category in a short span. They are also in a great position to leverage both online & offline channels with immense growth potential in the luxury fashion industry.

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