OYO Hotels and Homes is aiming to expand OYO Wizard’s customer base to reach more than 6.5 million customer base by the end of 2019.
OYO Wizard, India’s largest hospitality paid loyalty program, has reached 5 million subscribers. It contributes to 49% of OYO bookings, indicating a surge in loyal customers.
OYO Wizard has been designed to recognise and reward frequent customers and comes with unique benefits like guaranteed discounts, cashback, discount coupons and upgrades. OYO Hotels and Homes is aiming to expand OYO Wizard’s customer base to reach more than 6.5 million customer base by the end of 2019.
Currently, over 9200 hotels under OYO’s portfolio have partnered with OYO Wizard program. The program is increasingly becoming a preferred option of booking quality and affordable accommodation on OYO.
Gaurav Ajmera, Chief Operating Officer, India & South Asia, OYO Hotels & Homes, said, “At OYO, we give prime importance to customer experience and continuously work towards strengthening customer relationships. OYO Wizard is one of the best loyalty programs in the hospitality industry providing unparalleled values and services.”
“The 5 million mark is an important milestone for us and is a testament to the popularity of OYO Wizard. We will continue to offer value and convenience and reward loyal guests via the OYO Wizard program by offering highly-rated and curated hotels at the best price,” he added.
Presently, OYO Wizard is available across 4 tiers, including Wizard Blue (Rs 99 for 6 months membership), Wizard Silver (Rs 199 for 1 year membership), Wizard Gold (Rs 399 for 2 years membership) and the recently launched OYO Wizard Lite.