The hospitality firm is eyeing to expand the brand to more than 400 hotels in multiple cities from the existing 16, by the end of 2019 across the country.
Oyo Hotels & Homes has launched its 100th Oyo Townhouse hotel in Pune, India, which is also the biggest so far with more than 130 rooms.
The hospitality firm is eyeing to expand the brand to more than 400 hotels in multiple cities from the existing 16, by the end of 2019 across the country. At present, Oyo Townhouse is in India, UK & the US.
Aditya Ghosh, CEO of OYO, India & South Asia, said, “The 100th OYO Townhouse in India is a big moment for us. Within 29 months since its launch in India in January 2017, OYO Townhouse has captured the imagination of millions of value-conscious and globetrotting millennials across 16 cities in the country. With the opening of the 100th OYO Townhouse, we are strengthening our lead as India’s largest mid-market hotel brand and will continue to aggressively expand the category by working closely with asset owners to offer quality, convenient and comfortable accommodations at affordable price points.”
Ankit Tandon, Chief Operating Officer, Operated Business, OYO Hotels & Homes, added, “The overwhelming response to our mid-market offering OYO Townhouse has been one of the key drivers of OYO’s growth in India. OYO Townhouse is one of our most loved brands with 82% guests rating it highly. Through this brand, we aim to offer a unique hospitality experience, designed to suit the needs of the new age millennial travellers, looking for convenience, comfort, value for money, all within a contemporary set up. With the 100th Townhouse launch, we are reinforcing our mission of creating quality living spaces for everyone and are geared towards expanding operations to many more cities across India by 2019-end.”