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Oct, 26 2018

OnePlus partners with Reliance Digital to expand offline presence

As part of the deal, both the companies will be setting up exclusive experience zones with live demo phones on display.

Chinese premium smartphone maker OnePlus has partnered with Reliance Digital to expand its offline reach in India. The partnership of OnePlus and Reliance Digital will enable them to create more retail touch points for customers to experience and purchase OnePlus mobile phones across cities in the country. 

As part of the deal, both the companies will be setting up exclusive experience zones with live demo phones on display. It will also help customers to interact with the stores' well-trained staff about the device and address all product queries directly.

Vikas Agarwal, General Manager, OnePlus India, said, "The intensification of the brand's offline strategy is only to complement the existing online business model and create offline touchpoints for users to physically engage with the brand, better understand the product and for the brand to gain better visibility and trust among our offline audiences." 

"The premium smartphone segment in India is steadily growing, and OnePlus seeks to more effectively tap into this space, with a nifty strategy combining both online and offline platforms for a holistic reach," he further added.

Brian Bade, CEO of Reliance Digital, said, "With the addition of OnePlus 6T to our portfolio we reiterate on our constant endeavor to provide customers with world-class retail experience while personalizing their technology needs."

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