The franchise-led model will be enabling dealers to become a part of OLX India’s dealer network.
OLX has unveiled its new franchisee-led pre-owned car retail offering, branded as ‘OLX Autos’. In this offering, dealers and consumers can buy and sell pre-owned cars.
The franchise-led model will be enabling dealers to become a part of OLX India’s dealer network. This development is an extension of OLX’s online classifieds marketplace.
The dealers will be getting access to the OLX Integrated-Omni Channel Store experience as OLX exclusive partners. With this, they will be able to retail pre-owned cars across OLX’s online marketplace as well.
Initially, the franchisee stores will be operating across the cities of Delhi, Chennai, Madurai, Mumbai, Patna, Rudrapur, Jammu, Kolhapur, Kolkata, etc.
Amit Kumar, Head OLX Autos India, said, “With a mission to create an efficient ecosystem of pre-owned car retail in India, we are launching the franchise operations to cater to the ever-growing demands to organize retail of pre-owned cars in the country. We are confident that our move into franchising will bring several entrepreneurs onto our platform. Together, we will significantly enhance the customer experience for buyers and sellers.”
“The network of our franchise stores will work collaboratively with our dealer partners to increase their profitability and improve their operations, thereby enabling them to offer compelling customer value,” he further added.
In order to ensure that franchise-led outlets replicate the values and processes of the company, OLX will assist dealers in rebranding their stores for improved customer service with the aesthetics and experience being supplemented by OLX merchandise.
The franchisees will further be getting training to start and grow their business and access to a full-service model like guidance for bulk procurement, better deals for insurance, branding guidance, and franchise guidance program at regular intervals.