Natural Ice Cream is planning to expand in the northern and eastern states by opening 15 outlets.
Natural Ice Cream is planning to expand in the northern and eastern states by opening 15 outlets. The ice cream brand intends to open stores in cities like Delhi- NCR, Chandigarh and Kolkata. The company has a mix of single and multi-unit franchisees. In small cities, Natural Ice Cream has single unit-franchisees and in bigger cities like Mumbai, Bangalore, it has multi-unit franchisees.RS Kamath, Founder of the brand, says: “Identifying good location and skilled labour remains the biggest challenge. To overcome it, we have recently tied with real estate experts who provide insights on real estate and key locations.”
“We have systems and checks in place to ensure that each staff conducts his or her scope of work in the most efficient way possible to deliver best customer service. We have in-house training centre to train managers and their staff. We also have regional area managers who provide training and support on regular basis,” he adds.
The company presently has 116 outlets. Of them, 114 are franchise outlets.