The company introduced the concept of Silca key cutting points in India & South-East Asia.
Minda Silca Engineering is looking at having 100 Silca points this year. The company introduced the concept of Silca key cutting points in India & South-East Asia.
Minda Silca is not only providing the basic & advanced machines/Automotive devices/keys/Brandings/Promotional material & other infrastructure facilities but also imparting the professionals with training on various aspects of locksmithing & making them aware on the legalized aspect of this locksmithing business. These Silca points strengthen the Professional, Recognizable & strong Brand Image for the key cutting centers & the locksmiths.
Prachi Saxena, Assistant Manager (Branding and External Communication), Minda Silca Engineering Pvt Ltd, said, “We already have 22 Silca points. We are aiming for 100 this year.”
Minda Silca Engineering Group was formed after a Joint Venture of $545 million between renowned Minda Group of India and Silca S.p.A. of Italy (a member of the DORMAKABA group which has a turnover of 2.1 Billion CHF). Silca S.p.A., Italy is the world’s leaders in the key blank, key cutting machine and transponder key production whereas Minda group is an Indian major in automobile O.E.M. with 28 plants located India, Germany, Indonesia, Poland, Czech Republic, Vietnam, Japan, and Uzbekistan. The Group also has several JVs with leading companies from the USA, Japan, Germany, France, Italy, and Switzerland.