Maruti Suzuki India Limited (MSIL), leading name in the Indian automobile industry, launched Nexa, its new premium sales channel.
Maruti Suzuki India Limited (MSIL), leading name in the Indian automobile industry, launched Nexa, its new premium sales channel. Nearly 100 Nexa showrooms will come up across India over the next six-eight months.Maruti Suzuki has consistently led the industry in terms of reach, depth and quality of sales and service network. The high level of customer satisfaction at the network has contributed to the company in achieving a market share in the range of 45%. To attain its medium term goal of two million annual sales by 2020, the company is taking new initiatives in all areas of business. Nexa is one of the major initiatives. The Company is reaching out to new segments of customers emerging in a changing India.
Maruti Suzuki India Limited's Managing Director & CEO, Kenichi Ayukawa said: "Nexa provides a new experience of hospitality from Maruti Suzuki. Indian market and Indian society are rapidly changing and new segments of customers are emerging. We have to take new initiatives to meet diversifying expectations from our customers."
My Nexa, a loyalty program has been designed to offer rewards and recognition beyond the automotive industry. Through co-branded credit cards and tie-ups with lifestyle brands, MyNexa makes the Nexa relationship more rewarding.