Hotline: 1800 102 2007
X
Search Business Opportunities
Jul, 17 2018

Luxe lingerie brand La Perla expands omni channel retail in India

The brand will also launch its men’s innerwear line in India this year which will include underwear and loungewear.

Luxury lingerie brand La Perla has expanded its presence by launching a dedicated e-commerce site, a men’s innerwear line, and growing its existing shop-at-home service. CEO of La Perla in India, Sapna Shehrawat, is presently overseeing the creation of a dedicated e-commerce store for La Perla in India and the launch date is set for November this year. The platform, to be called Laperla will carry the brand’s range of lingerie, lounge wear, accessories, and ready to wear.

Meanwhile, La Perla will expand its shop-at-home service to include more locations. The brand will also launch its men’s innerwear line in India this year which will include underwear and loungewear. La Perla was founded by Ada Masotti in 1954 in Bologna, Italy and the business began its life as a corset manufacturer. In May 2016, Julia Haart was appointed as the brand’s global creative director encompassing the brand’s ready to wear line.

La Perla is also looking at broader technology enhancements for its customer experience ahead, including a two-hour delivery service in major cities, 24-hour live chat with stylists and a virtual fitting room for shoppers, showcasing their inventory of previous La Perla purchases.

Comment
Related opportunities
  • Quick Service Restaurants
    About Us  Me, Waffle n More (MWM) is a quick service..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Others Travel
    About Us: eBike is one of it's kind Revolutionary startup aiming..
    Locations looking for expansion Punjab
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 1100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Amritsar Punjab
  • Bars, Pubs & Lounge
    An enthusiastic bunch of astronomers, space cadets and chefs came..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 8000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Quick Service Restaurants
    About: Go Italia is a casual dining Italian cuisine restaurant with..
    Locations looking for expansion Karnataka
    Establishment year 2013
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities