Hotline: 1800 102 2007
Hotline: 1800 102 2007
Jan, 31 2020

Little Caesars Debuts in India with All-Vegetarian Menu

The global brand has aggressive plans with its dine-in restaurants and value-for-money pizza menu.

By Assistant Editor
Little Caesars Debuts in India with All-Vegetarian Menu

The world’s third-largest pizza chain, Little Caesars, has forayed in India with two stores in Ahmedabad, Gujarat. The recent launch is part of its ambitious plan to grow rapidly in the Indian market with its Indianized menu and consumer-focused strategies.

Headquartered in Detroit, Michigan, Little Caesars was founded in 1959 as a single, family-owned restaurant and has grown with stores operating across 25 countries and territories worldwide.

Known for its Hot-n-Ready pizza and famed crazy bread, the brand has rolled out its vegetarian menu in the Indian market and is currently focused on the dine-in format of QSR restaurants. “Unlike our delivery-only outlets in the US, we have modified our strategy in India keeping in mind the market dynamics and preferences. In fact, we researched the Indian QSR market for the last three years to come up with the right balance of spices and menu as per local preferences,” highlighted Paula Vissing, Senior Vice President, International, Little Caesars.

Known for its affordable pizza, the company highlights convenience and value-for-money as their major USPs against the competition. The company offers standard 10-inch Hot-n-Ready pizza starting from just Rs 159 on all days. The innovative Hot-n-Ready concept allows customers to simply stop in and carry out a selection of freshly made pizza and side items without waiting or ordering ahead. The brand, which offers pizzas only in a 10-inch size, has been named ‘Best Value in America,’ for 12 consecutive years.

Outlining the rationale behind first entering in Ahmedabad, Ashok Lal, Regional Managing Director, EMEA/AP, Little Caesars, said, “One of the reasons for starting from Ahmedabad is that people here love food, specifically American food and cheese. Moreover, people here are well-traveled, exposed to international cuisines and love to experiment. So a combination of these makes Ahmedabad a good choice for us. While we deliver perfect consumer experience in Gujarat, we will add the non-vegetarian menu as we enter deep into the Indian market.”

The first two Little Caesars restaurants are owned and operated by a franchisee, Phoenix Nexus Enterprise, managed by Nandish Patel who also owns several Little Caesars Pizza restaurants in five states of the US. The brand has aggressive plans to continue growth throughout India and is actively seeking interested entrepreneurs eager to join a world-famous pizza brand.

Related opportunities
  • Uttam Construction Equipment has made a name for itself in..
    Locations looking for expansion HARYANA
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 10000 - 50000
    Space required 100
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Ballabgarh HARYANA
  • About: Founded by Ms Indu in 2017 It was incepted with the..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2020
    Investment size Rs. 10000 - 50000
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Faridabad Haryana
  • Laundry & Dry Cleaning
    Founded in 2012, this venture aimed at providing dry clean..
    Locations looking for expansion Maharashtra
    Establishment year 1971
    Franchising Launch Date 2021
    Investment size Rs. 5lac - 10lac
    Space required 175
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Goregaon west Maharashtra
  • Tea And Coffee Chain
    About Us: About: Started in 2017, Jail Chai  Bar is a unique..
    Locations looking for expansion Madhya pradesh
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Indore Madhya pradesh
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities