Hotline: 1800 102 2007
Hotline: 1800 102 2007
Oct, 16 2015

Kwality takes up its comprehensive business transformation strategy

Dairy firm Kwality has secured rights from its founding father P L Lamba to use the 'Kwality' artwork for its dairy products and beverages.

Kwality takes up its comprehensive business transformation strategy

Dairy firm Kwality has secured rights from its founding father P L Lamba to use the 'Kwality' artwork for its dairy products and beverages. In a BSE filing, the company has said it has "obtained the permitted use of Kwality artwork confined to its use in relation to dairy products and beverage offerings (excluding usage in the ice cream, ice lollies and frozen desserts)" as per PTI.

Kwality further said it has entered into an arrangement with Lamba and obtained the rights to use 'Kwality' artwork, which he had created. At present, Kwality is selling its dairy products under the brand name 'Dairy Best'.

"The name Kwality has been synonymous with every Indian for decades. We will be launching a series of high-margin value-added products under Kwality to deliver an improved bottom line and market share," Kwality MD, Sanjay Dhingra said.

In 1994-95, Kwality had joined hands with the then HLL for ice cream business. Later, HUL, which was earlier known as HLL, gained control of the brand. The current promoter Dhingra acquired Kwality in 2002-03. Elaborating on upcoming plans, the company's Director Sidhant Gupta said, "This is part of our comprehensive business transformation strategy to become a key player in dairy industry business."

Kwality has six milk processing units in Uttar Pradesh, Haryana and Rajasthan and caters to the requirements of retail customers as well as institutional customers, which include leading MNCs and other Indian companies.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • After School Activities
    About Us: Let me take the privilege of presenting “SPELLING BEE”,..
    Locations looking for expansion TELANGANA
    Establishment year 2010
    Franchising Launch Date 2012
    Investment size Rs. 10000 - 50000
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater HANMAKONDA TELANGANA
  • Healthcare Products
    About Us:  1mg is India’s leading consumer health platform that aims..
    Locations looking for expansion Haryana
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 10000 - 50000
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurugram Haryana
  • Grocery Stores
    The Meat Shop, the retail venture of Brewsworth Food Inc.,..
    Locations looking for expansion Haryana
    Establishment year 2019
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Organic Products
    About Us: Launched in 2015, Bio Basics, a brand owned and..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2019
    Investment size Rs. 5lac - 10lac
    Space required 700
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities