Hotline: 1800 102 2007
Hotline: 1800 102 2007
Feb, 19 2019

Kurl-on Plans To Double Product Portfolio in the Next Two Years

The company is planning to launch over 125 diverse, new products and innovative technology across the mattress and home furniture category in the next two years.

Kurl-on Plans To Double Product Portfolio in the Next Two Years

Kurl-on, India's leading and largest selling mattress, home furniture and furnishing brand, has launched 'STR8 Technology', a first-of-its-kind innovation that offers the right balance of firmness and softness in mattresses. Initially, the new technology will be introduced in Kurl-on's coir mattresses. It will be extended to the foam and spring mattresses as well.

Kurl-on has announced an increased focus on innovation and new technology for expanding its portfolio of products catering to the modern, young and globally exposed Indian consumer. The company is planning to launch over 125 diverse, new products and innovative technology across the mattress and home furniture category in the next two years.

Ashutosh Vaidya, Chief Marketing Officer, Kurl-on, said, "Kurl-on has been steadily expanding its product portfolio in the home furniture segment and we have 18 product categories and SKUs at present, including the recent launch of sofas. All of these products will be available at the exclusive brand outlets, besides our strong network of 1300+ franchise outlets across India. Our ten manufacturing units across regions are equipped with the best infrastructure and we have installed capacity of 5000 per day. This will allow us to cater to the growing demand of customers across regions to invest in the better quality of products for their homes, to invest in better comfort at home."

"STR8 is a breakthrough technology since it not only makes the mattress significantly lighter but makes the mattress firm and resilient, thus enhancing quality of sleep, muscle relaxation and muscle growth," he further added.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Cutlery, Crockery & Tableware
    About Us: Himalayan Range the novelty kitchenware brand. The company currently operates a..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10000 - 50000
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  • Bakery & Confectionary
    About Us: Bake O Cake is a bakery and confectionery shop,..
    Locations looking for expansion West bengal
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater kolkata West bengal
  • Professional Education Colleges
    About Us: NEOLIFE is a pioneer in the field of Philippines..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Travel Agents
    About Us: India Assist works on a centralised mechanism to offer..
    Locations looking for expansion Delhi
    Establishment year 2019
    Franchising Launch Date 2019
    Investment size
    Space required 50
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater New Delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities