The company is planning to launch over 125 diverse, new products and innovative technology across the mattress and home furniture category in the next two years.
Kurl-on, India's leading and largest selling mattress, home furniture and furnishing brand, has launched 'STR8 Technology', a first-of-its-kind innovation that offers the right balance of firmness and softness in mattresses. Initially, the new technology will be introduced in Kurl-on's coir mattresses. It will be extended to the foam and spring mattresses as well.
Kurl-on has announced an increased focus on innovation and new technology for expanding its portfolio of products catering to the modern, young and globally exposed Indian consumer. The company is planning to launch over 125 diverse, new products and innovative technology across the mattress and home furniture category in the next two years.
Ashutosh Vaidya, Chief Marketing Officer, Kurl-on, said, "Kurl-on has been steadily expanding its product portfolio in the home furniture segment and we have 18 product categories and SKUs at present, including the recent launch of sofas. All of these products will be available at the exclusive brand outlets, besides our strong network of 1300+ franchise outlets across India. Our ten manufacturing units across regions are equipped with the best infrastructure and we have installed capacity of 5000 per day. This will allow us to cater to the growing demand of customers across regions to invest in the better quality of products for their homes, to invest in better comfort at home."
"STR8 is a breakthrough technology since it not only makes the mattress significantly lighter but makes the mattress firm and resilient, thus enhancing quality of sleep, muscle relaxation and muscle growth," he further added.