Hotline: 1800 102 2007
X
Search Business Opportunities
Aug, 09 2019

Kitchenware brand Tupperware plans to open 30 franchise-run stores by year-end

Initially, the company will launch these franchise-run stores in key cities such as Delhi, Mumbai, Bengaluru, Hyderabad and Pune among others.

Tupperware, the US-based kitchenware brand, is planning to 30 outlets by this year-end. Initially, the company will launch these franchise-run stores in key cities such as Delhi, Mumbai, Bengaluru, Hyderabad and Pune among others.

The brand has also adopted a multi-channel strategy, a combination of physical stores and online site, for increasing its footprint as well as tap the online shopping boom in India.  

The company, which was primarily into direct sales, is now entering into the fast-growing online segment, apart from having exclusive brand outlets in key cities. With this, the brand is targeting to double revenues in 3-4 years and increase its market share to 25% from 8%.

Under its online strategy, the company will start listing a majority of its products on e-commerce platforms such as Amazon and Flipkart through authorised sellers this month. 

Deepak Chhabra, Managing Director of Tupperware India, said, “In the past few years, consumption patterns have seen a rapid change. In line with the evolving market dynamics, we felt there was an urgent need to adopt a multi-channel strategy to increase access to our products and help the brand reach out to new consumers. We believe this multi-channel strategy will help us double our business in the next five years.”

“We plan to open 30 outlets by this year-end. Thirteen outlets have already been signed and are in various stages of fitout. By next year-end, we plan to open an additional 100 outlets,” he added.

Comment
image
Related opportunities
  • Security Services
    About Us: A GPS tracking unit is a device that uses..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 50 K - 2lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Car wash / Ceramic Coating / Detailing
    About us: Manmachine Car Care Pvt. Ltd. brings the true Ceramic..
    Locations looking for expansion Uttar Pardesh
    Establishment year 1987
    Franchising Launch Date 2016
    Investment size Rs. 30lac - 50lac
    Space required 1500 - 2000 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Noida City Uttar Pardesh
  • Cosmetics & Beauty Product Stores
    About Us: Established in the year 2000, Renewcell Cosmedica LLP formerly..
    Locations looking for expansion Maharashtra
    Establishment year 2000
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Automobile maintanance related
    About Us: Since 1968, Koch-Chemie has stood for high-quality cleaning and..
    Locations looking for expansion Maharashtra
    Establishment year 2008
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities