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Nov, 13 2018

Kellogg evaluates mega alliance with Haldiram's

Kellogg has kick-started discussions with iconic home-grown snack maker Haldiram's for a mega alliance.

Kellogg, the US-headquartered breakfast cereal giant, has kick-started discussions with iconic home-grown snack maker Haldiram's for a mega alliance.

A source familiar with ongoing negotiations said, "Kellogg is keen to diversify beyond its core breakfast cereal category and enter the ethnic snacks & sweets segment and has initiated talks to invest a 'significant' amount in the Delhi & Nagpur arms of Haldiram's. Deutsche Bank is advising Haldiram's on this proposed transaction."

Another source added, "Haldiram's wants to scale up their domestic business & also improve global presence. The proposed transaction is limited only to the packaged products business of Haldiram's and the restaurant business is not part of the ongoing talks." 

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