The brand is expanding in Indian cities through both company-owned model and franchise partner as of now.
Japanese designer brand Usupso is aiming to complete 100 stores by December 2020. Its designs are inspired by nature, wherein aesthetically designed utility products are launched into your life, making your life joyful, colorful and vibrant.
Currently, Usupso is operating 19 stores along with 5 stores back to back opening in the North-Eastern regions. The brand already has operational stores in Mumbai, Kolkata, Bengaluru, Mysore, Mangalore, Kochi, Jargon, Jaipur, Dhanbad, Bokaro and Indore.
The designer brand is expanding in Indian cities through both company-owned model and franchise partner as of now. Apart from having the physical stores, it has also explored the growing e-commerce network which will not bind its growth limit anyway.
Usupso has also started sourcing products from The Man Company and Colour Cosmetics brands to give wider product availability to its customers. The brand keeps on updating the product shelf at each new replenishment; the person will find 70% new products at each replenishment
Rishav Nahata, Co-Owner of USUPSO Kolkata, said, “I saw USUPSO in a lot of places in South-East Asia and loved the products. I wanted to create a happy place that brings out the child in us. It’s quickly affordable and everything is there in one place.”