Hotline: 1800 102 2007
X
Search Business Opportunities
Jun, 08 2018

ITC acquires Nimyle floor cleaner to enter into home care space

As per industry estimates, the small-sized deal will allow ITC the scope to build the category in East before taking it national.

ITC Ltd has acquired floor cleaning brand Nimyle from Kolkata-based Arpita Agro Products for an undisclosed amount, marking the cigarette-biscuits-hotel major's entry into the home care segment.

ITC confirmed the deal without divulging into the details. Nimyle is the second largest brand in the floor cleaning segment in West Bengal and Odisha while has recently entered the North and selling through e-commerce firms like Amazon and Big Basket.

As per industry estimates, the small-sized deal will allow ITC the scope to build the category in East before taking it national. ITC has been acquiring brands in the FMCG segment which largely have a regional presence at low prices as part of its strategy to expand presence.

As part of this strategy, it had acquired the B Natural brand of packaged juices from Bengaluru-based Balan Natural Food and subsequently relaunched it with ambitions to overtake the top two firms, Dabur and PepsiCo. It last year acquired the once popular Charmis skin care brand from Colgate-Palmolive.

Three years back, it made a mid-sized acquisition by purchasing Savlon and Shower to Shower brands from Johnson & Johnson for around Rs 200-250 crore.

ITC is targeting Rs 1 lakh crore sales from the FMCG business by 2030 and company executives have earlier indicated it may enter into every possible FMCG category to achieve this. The packaged food business is at present driving the sales of the FMCG business.

Comment
Related opportunities
  • Others Food Service
    An up market Panwaadi joint inviting FranchiseePanwaadi, a venture of..
    Locations looking for expansion New Delhi
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
  • Solar Energy and Components
    About Us: Indiagosolar.in  is India's 1st solar e-info commerce marketplace offering..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size
    Space required 1800
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater New delhi Delhi
  • About Us: NICT Computer Education is a reputed, recognized, ISO Certified..
    Locations looking for expansion Karnataka
    Establishment year 1993
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Karnataka
  • About Us: ARC, a premium brand of Jindal Stainless Group, is..
    Locations looking for expansion New Delhi
    Establishment year 2003
    Franchising Launch Date 2003
    Investment size Rs. 30lac - 50lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities