Hotline: 1800 102 2007
X
Search Business Opportunities
Jun, 08 2018

ITC acquires Nimyle floor cleaner to enter into home care space

As per industry estimates, the small-sized deal will allow ITC the scope to build the category in East before taking it national.

ITC Ltd has acquired floor cleaning brand Nimyle from Kolkata-based Arpita Agro Products for an undisclosed amount, marking the cigarette-biscuits-hotel major's entry into the home care segment.

ITC confirmed the deal without divulging into the details. Nimyle is the second largest brand in the floor cleaning segment in West Bengal and Odisha while has recently entered the North and selling through e-commerce firms like Amazon and Big Basket.

As per industry estimates, the small-sized deal will allow ITC the scope to build the category in East before taking it national. ITC has been acquiring brands in the FMCG segment which largely have a regional presence at low prices as part of its strategy to expand presence.

As part of this strategy, it had acquired the B Natural brand of packaged juices from Bengaluru-based Balan Natural Food and subsequently relaunched it with ambitions to overtake the top two firms, Dabur and PepsiCo. It last year acquired the once popular Charmis skin care brand from Colgate-Palmolive.

Three years back, it made a mid-sized acquisition by purchasing Savlon and Shower to Shower brands from Johnson & Johnson for around Rs 200-250 crore.

ITC is targeting Rs 1 lakh crore sales from the FMCG business by 2030 and company executives have earlier indicated it may enter into every possible FMCG category to achieve this. The packaged food business is at present driving the sales of the FMCG business.

Comment
Related opportunities
  • Juices / Smoothies / Dairy parlors
    About Us: Monginis is a Bakery & Confectionary Brand in India, which..
    Locations looking for expansion Maharashtra
    Establishment year 1971
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Other Vocational Training
    Ever since its inception way back in 1998, IWP has..
    Locations looking for expansion Delhi
    Establishment year 1998
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Quick Service Restaurants
    Looking for your own lucrative business in ever growing fast..
    Locations looking for expansion New Delhi
    Establishment year 2009
    Franchising Launch Date 2012
    Investment size Rs. 10lac - 20lac
    Space required 200 - 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Rajouri New Delhi
  • Quick Service Restaurants
    About Us: Iyer's Delight: With a vision to spread the love..
    Locations looking for expansion Tamil nadu
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities