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Jan, 02 2020

Indira IVF eyes to expand footprint in South India

The company is planning to reach out to over 100 centres by March 2020.

By Features Writer
Indira IVF eyes to expand footprint in South India

Indira IVF, a leading fertility chain, is looking at expanding its presence in South India. The company will launch around 20 centres in south India by March 2020, with an investment of up to Rs 80 crore.

The company’s expansion plans come after successfully creating its presence in the North and Central India. With this, Indira IVF is aiming to create its remarkable presence across India.

Currently, Indira IVF will focus to offer its services in Karnataka, Telangana and Andhra Pradesh. Some of the cities targeted by the company include Mysore, Bellary, Mangalore, Hubli, Davangere, Warangal, Karimnagar, Visakhapatnam among others.

Nitiz Murdia, Marketing Director, Indira IVF, said, “We are industry leaders when it comes to North India and in order to extend our reach, we are currently focussing on South India as well especially Karnataka, Telangana and Andhra Pradesh. With 81 centres currently spread across the county, we would be coming up with 15-20 new centres in South India. We would be investing around Rs 70-80 crore for establishing the new centres in South India.”

Growth Plans

Currently, Indira IVF has 81 centres. The company is planning to reach out to over 100 centres by March 2020.

The company has achieved more than 55000 successful IVF pregnancies in the last nine years and over 70 success stories every day. Indira IVF expects higher growth and momentum from the South Indian market over the next few months.

By next year, the company is also focusing to launch 5-6 centres each in Karnataka, Telangana, Andhra Pradesh. Apart from South India, it also has plans to soon expand internationally.

IVF services market booming in India

A procedure that gives infertile couples the joy of becoming parents of their own children, In-Vitro Fertilization (IVF) has proved to be a boon given by humans to humanity. In India, the IVF services have gained loads of popularity among the millennial. The Indian IVF services market is projected to reach $775.9 million by 2022 at a CAGR of 16.65 from 2016 to 2022.

With an increasing demand for IVF services, fertility specialists are also in heavy demand, which has led to the expansion of the services even more. Fertility specialists and researchers have analyzed the market for these services and have understood the factors that are acting as catalysts for the growth of the industry.

IVF: A Profitable Option

IVF business has started being considered as a profitable business option because of the rising youth that is career conscious. Sometimes, in pursuit of their careers make them overlook the concept of family planning during their principal years of lives.

Overblown by the work culture and long and hectic hours, planning for children gets delayed, increasing stress levels and decreasing fertility levels.

Further, the stationary lifestyle followed by the smoking and drinking culture of the Indian population is gradually contributing towards the worsening of the situation. These things cause hormonal changes in the body that directly affects the fertility levels of an individual.

Thus, as this lifestyle continues to dominate, IVF is becoming a profitable business option for those who are seeking success in the Indian healthcare industry.  

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