IHG will be strengthening its footprint in Africa across key countries like Kenya, Ethiopia, Nigeria, Morocco, Algeria and Ghana.
InterContinental Hotels Group (IHG), one of the world's leading hotel companies, has entered into a Master Development Agreement with Aleph Hospitality to expand its presence across Africa.
Under this agreement, IHG will open ten franchise hotels across its portfolio of brands in midscale and upscale segments. IHG will be strengthening its footprint in Africa across key countries like Kenya, Ethiopia, Nigeria, Morocco, Algeria and Ghana.
The addition of new hotels will boost IHG's portfolio in the continent across six brands, including Crowne Plaza, voco, Hotel Indigo, Holiday Inn, Holiday Inn Express and Staybridge Suites.
Pascal Gauvin, Managing Director, India, Middle East and Africa, IHG, said, “We are delighted to sign this agreement with Aleph Hospitality, which will add a significant number of rooms across our portfolio of brands in the African continent. Key markets across Africa continue to see solid growth in tourism key performance indicators and we remain optimistic of the long-term potential for the hospitality sector. The increasing number of international guests will drive a surge in demand for world-class accommodation and these new properties will cater to the needs of travellers looking for high-quality hospitality experiences.”
Bani Haddad, Managing Director of Aleph Hospitality, added, “This signing presents us with opportunities to further enhance and diversify our portfolio in Africa, and we are excited to partner with a globally renowned company such IHG to grow further in the region. With a strong distribution system, preferred brands and a top loyalty programme, IHG is known to deliver commercial success in collaborations with its owners and partners, and we look forward to successfully working together to open these hotels and offer exceptional experiences to suit a variety of travellers coming to this region.”
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