Through this initiative, farmers who are struggling to find buyers for their produce can now directly sell to the consumers through Ninjacart.
With millions of farmers across the country left in the lurch, owing to the lockdown, Ninjacart, India’s largest fresh produce supply chain company, has launched an initiative called ‘Harvest The Farms’ to help the farmers. Millions of tonnes of vegetables are rotting in the farms unharvested and through this initiative, farmers who are struggling to find buyers for their produce can now directly sell to the consumers through Ninjacart.
This is a win-win situation for both the farmers and the consumers, farmers will have ready customers for their produce whereas customers will get farm-fresh products at lower rates. Ninjacart's well-connected fresh food supply chain across the country can distribute the produce at a very marginal cost from farms to consumers.
‘Harvest The Farms’ will be launched in partnership with local grocery stores and will be available in Zomato, Swiggy, and Dunzo in Bangalore, Mumbai, Delhi-NCR, Ahmedabad, Chennai, and Pune. Customers can simply head to the Zomato Market, Swiggy Grocery section or Dunzo Fruits and Vegetable section, search for the nearest Ninjacart powered stores, select the fresh vegetables and fruits on offer and place their order. To enable this, Ninjacart has partnered with local grocery stores to bring benefit to consumers
Thirukumaran Nagarajan, Co-Founder and CEO, Ninjacart, said, “Ninjacart has always believed in leveraging technology to create a positive impact on our society. During these uncertain times, while we are dealing with supply chain disruption, we cannot overlook the farmer's plight and let the harvest get wasted. With India’s largest fresh produce supply chain and extensive distribution network in cities, we believe we can leverage our capabilities to help farmers harvest the produce and let customers buy directly - preventing food wastage and reducing losses to farmers. “Harvest the farms” is putting the best of Ninjacart to work in partnership with consumers to feed the feeding hands. This initiative would have not been possible without the support of local grocery stores and quick turnaround by teams at Zomato, Swiggy & Dunzo to make it accessible and beneficial for large consumers”
Rajappa, Owner, Fresh Basket grocery store, Bangalore, stated, “Ninjacart’s innovative initiative to help farmers reduce losses while making the products more affordable to customers through the “Harvest the Farms” initiative is commendable. We are happy to partner with Ninjacart to make this possible.”
Vivek Sunder, COO, Swiggy, said, “During these unprecedented times, farmers are amongst the hardest-hit as a result of the lockdown and disruptions in the supply chain. Our partnership with Ninjacart’s ‘Harvest The Farm’ initiative will enable us to support them and ease some of their challenges. Through Ninjacart’s tech-driven supply chain platform, fresh produce sourced directly from the affected farmers will now be available to our customers across major cities through the 'Grocery' tab on Swiggy.”
Kabeer Biswas, CEO & Co-Founder, Dunzo, added, “Across the country, we've seen a surge in demand for essentials like fruits & vegetables. It was important that we connect suppliers and farmers directly with the end-user. The strained supply chain needs to be rebuilt and the farming community rests at the heart of that effort and this initiative by Ninjacart, allows all of us to empower and support farmers during these uncertain times. With Dunzo’s logistics and on-demand services, this partnership with 'Harvest the Farms' ensures the safe and timely delivery of their produce directly to consumers, aiding the initiative as well as supporting the livelihoods of our farmers.”
Mohit Sardana, COO (Food Delivery), Zomato, further stated, “We have been focused on finding ways to help everyone whose livelihood has been impacted due to the pandemic in our country. Therefore, Ninjacart’s Harvest the Farms is one initiative that hits home. We are glad to team up with Ninjacart and employ our tech expertise, wide customer reach and on-ground delivery network to help them sell fresh produce procured directly from the farmers on Zomato Market.”
Under this initiative, Ninjacart will identify vegetables that are in excess supply, as well as those that are going unharvested within their farmer networks. They will offer to buy these vegetables from the farmers, to help them recover their investments. These products will then be offered to customers at a lower rate, so as to increase the demand. Some of the products available under Harvest the farms' initiative are tomato, capsicum, cauliflower, cabbage, banana, watermelon, and muskmelon among others.