Hotline: 1800 102 2007
X
Search Business Opportunities
Apr, 05 2019

Groupe PSA introduces Citroen brand in India

The European auto major has showcased the first vehicle Citroen C5 Aircross, from Citroen family, in Chennai.

Groupe PSA has re-entered the Indian market with the introduction of Citroen brand. The European auto major has showcased the first vehicle Citroen C5 Aircross, from Citroen family, in Chennai.

The company will be launching one product every year from 2021.

The company said, "Announcement of Citroen brand for our Vehicle JV in India, soon after the inauguration of the Powertrain JV greenfield facility at Hosur in late 2018, is a major milestone for the long term partnership of PSA Groupe & CK Birla Group."

Carlos Tavares, Chairman of the Managing Board, Groupe PSA, said, "With the introduction of Citroen, our aim is to ‘be Indian in India’ and our association with the CK Birla Group will be important to become a major player in the Indian automotive market. There is a lot of room for growth. We will take our time and we are not in a rush."

Linda Jackson, CEO, Citroen Brand, Groupe PSA, added, "Indian market is very dynamic, with high potential. We have the right positioning to meet the expectations of Indian customers. The cars will be launched under the programme name of C Cubed, standing for cool, comfort and clever. It will be positioned in the heart of the market and not as a premium product."

Comment
image
Related opportunities
  • Casual dine Restaurants
    Café Udupi Ruchi, is a restaurant which will provide the..
    Locations looking for expansion Karnataka
    Establishment year 2014
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Rural District Karnataka
  • Souvenir Shops
    About Us: Established in Hong Kong, Coko is the brainchild of..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us: CMA is an international educational institution that specializes in..
    Locations looking for expansion Delhi
    Establishment year 1984
    Franchising Launch Date 2006
    Investment size Rs. 2lac - 5lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us: The Vegbites opened in 2009 and it is a restaurant..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities