After making its presence felt in modern trade, Godrej Protekt is all set to expand its footprint by entering into general trade. The brand is also looking for business partners.
In line with the look and feel of the brand, the range offers quirkily named products such as masterblaster handwash, masterchef’s handwash and happy foam handwash. All of these provide germ protection while taking care of the skin and maintaining its natural softness. Besides the naturally derived hand sanitiser and handwash, the range will also include mosquito-repellent sprays.
“As a brand, we believe in constantly innovating and creating convenient, interesting formats, catering to the needs of an ever evolving customer base. The new range of Godrej Protekt fits the bill completely. These products will not only deliver guaranteed protection but also attach a feeling of happiness to the methods of sanitation. From the vibrant colours of the packaging to the lighthearted feel of the advertising campaign, Protekt will definitely change people’s perspective towards the personal hygiene and protection giving the segment an upward growth trend,” says Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited (GCPL).