The company has entered the hospitality sector with the launch of the premium brand Vividus.
Bengaluru-based GD Group is planning to launch as many as six properties under the brand name of Great Destinations Hotels and Resorts by the end of 2019. The company has entered the hospitality sector with the launch of the premium brand Vividus.
GD Group intends to have a pan-India presence on the acquisition and lease models. The company expanded their reach into the hospitality industry, with the launch of two brands simultaneously under Great Destinations Hotels and Resorts. One brand 'Vividus' will cater to the premium segment, while the three other hotels have been targeted at the budget traveller.
GD Balaji, Chief Executive Officer and Founder, Great Destinations Hotels and Resorts, said, "We are not new to the hospitality sector, as the family-owned group was already operating a large star hotel in the heart of Bengaluru. We have completely demolished it, and a brownfield hotel is coming up in its place."
"The group has major plans of penetrating other market segments and will work towards a planned and fast expansion of the business. A majority of these additions will be either through franchisees, managed or leased and managed options, for which we are in discussion with various stakeholders," he added.
Balaji further stated, "I have been very passionate about increasing our foothold in the hospitality sector. The current scenario has seen the growth of the gross domestic product (GDP), with the tourism sector increased at a steady rate. I feel it is the right time to make a concerted move since domestic tourism numbers have increased."