Gemo is aiming the middle-class demographic in India.
Gemo, one of the leading French clothing brands, is looking for a Master Franchise partner for opening minimum 20 stores in India in 5 years. The brand is planning to start with 5 stores for the first year and increase to 10 stores by the second and third year.
Julia Decarsin, International Development Manager, Gemo, said, “We know the potential of India and with both Family and Kids format, we could easily open 20 stores. We are ready to give exclusivity on the online and offline market.”
Gemo is venturing into India with a product range of average 12€ only.
“We believe GEMO has a huge potential in India as our price and product position could reach both middle and high class. Indeed our average price is 12.5€ after discount and we have a product for the whole family,” Decarsin added.
A specialized retailer in clothing for women, men, children and babies, for 30 years, Gémo has been designing and selling shoes, clothes and accessories at the right price for the whole family.
Gemo is targeting the middle-class demographic in India.
Julia stated, “We plan to be the affordable clothing brand here, with prices ranging from 200-299 rupees, which anyone can afford. So everybody could be our customers.”
The franchising model of Gemo is a win-win model for both the brand and franchise partners. They sell their products to the franchise partners at cost prices; they don’t keep margins on that. The brand only takes a fixed percentage of revenue as royalty fees on sales made by the franchisee.