Hotline: 1800 102 2007
Hotline: 1800 102 2007
Jul, 18 2015

Four sports brands hiring athletes in sales team

In a new trend in sports retail, major four sports brands Nike, Puma, Reebok and Adidas are hiring athletes in their sales team. And going further to find right kind of candidates, the companies are visiting gyms and colleges.

Four sports brands hiring athletes in sales team

In a new trend in sports retail, major four sports brands Nike, Puma, Reebok and Adidas are hiring athletes in their sales team. And going further to find right kind of candidates, the companies are visiting gyms and colleges.

Talking of Adidas group, its franchisee stores tie up with recruitment agencies to find sporty candidates from colleges and other stores, while Puma has an internal HR team and marketing team tracking runners and fitness experts. They also tour colleges to hire sales candidates. The company also shares their recruitment guidelines with its franchisee stores, reported Economic Times. The brands want to push top-end products through this medium.

The companies feel the concept may also help them curb attrition rate as the athletes would relate to these sports brands.
Adidas and Reebok, which have hired over 200 runners combind as footwear specialists, are hoping to take the total count to 500 by the next year.

The brands see about 20 per cent increase in sales after starting this hiring initiative six months ago. Sports retailers are trying to capitalise on the rising levels of disposable income and swelling interest in health among Indian consumers. Besides, these sports goods makers have also been holding events ranging from marathon to Zumba dance fitness programme to cross training to woo the customers and those they want to hire, ET reported further.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Hospital Related Medical Products
    About Us: PRESENTLY MANUFACTURER OF GEL PRODUCTS LIKE HOT/ COLD GEL..
    Locations looking for expansion Tamil nadu
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 2lac - 5lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
  • iSunJet is an Expert in Industrial Coding & Marking Printers...
    Locations looking for expansion Haryana
    Establishment year 2013
    Franchising Launch Date 2015
    Investment size
    Space required 500
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Gurugram Haryana
  • Ayurvedic, Herbal & Organic Products
      Andariki Ayurvedam was established in the year 1997 by Dr. Elchuri..
    Locations looking for expansion hyderabad
    Establishment year 1997
    Franchising Launch Date 2000
    Investment size Rs. 30lac - 50lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Madhapur hyderabad
  • About Us: Hollywood’s Pizza & Grill is an upmarket casual dining..
    Locations looking for expansion Haryana
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities