Baby care product retailer FirstCry is looking forward to opening 100 franchise outlets in 2016. The brand has a major thrust on franchising as all its 150+ currently operational stores are based on a franchise model.
“We would be opening about 100 new stores in 2016. This would be in continuation to our current rate of store openings. We want to be the clear market leader for baby product market in India. If you want to order for your baby’s products, FirstCry has to be ‘the ultimate destination’. Our focus will be on constant innovation, improvement and value addition to leverage the customer experience,” Supam Maheshwari, CEO and Founder, FirstCry, tells Franchise India.“The baby and kids industry that FirstCry operates in is booming and the future too looks extremely sound. FirstCry would seek to strengthen its leadership position in the baby and kids retail industry in the coming year. We would seek to nearly double our store count to further fortify our omni-channel presence and leadership,” he adds further.